<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Kognis Insights</title><description>Proof-of-method essays on brand, growth and AI-native marketing.</description><link>https://www.kognis.in/</link><item><title>Tune in to stand out</title><link>https://www.kognis.in/insights/tune-in-to-stand-out/</link><guid isPermaLink="true">https://www.kognis.in/insights/tune-in-to-stand-out/</guid><description>India&apos;s live music market hit ₹11,600 crore in 2025, growing 17.57% a year. Here&apos;s the investment tiers, recall data, and budget math for Gen Z brand plans.</description><pubDate>Mon, 13 Jul 2026 00:00:00 GMT</pubDate><author>Sonali Mehra</author></item><item><title>Acquisition Without Retention is a never-ending sprint</title><link>https://www.kognis.in/insights/acquisition-without-retention-is-a-never-ending-sprint/</link><guid isPermaLink="true">https://www.kognis.in/insights/acquisition-without-retention-is-a-never-ending-sprint/</guid><description>How a 10-percentage-point retention improvement frees crores in marketing budget for Indian B2C companies — the acquisition-vs-retention math, worked through.</description><pubDate>Thu, 09 Jul 2026 00:00:00 GMT</pubDate><author>Sonali Mehra</author></item></channel></rss>