Work

A few thingswe're proud of.

01 · UI/UX

Banana Club

A mobile-first brand.com redesign for a modern menswear label.

A fully revamped, modern design system

Home, PDP and PLP redesigned from the ground up

A balanced approach to brand and commerce

Design.

Old Banana Club home pageRedesigned Banana Club home page

What we sawA traditional approach to commerce

What we changedA modern, cleaner look and a UI made for mobile.

Friction.

Old Banana Club product pageNew Quick-Buy sheet with colour and size

What we sawToo many steps in the user journey

What we changedFewer steps to purchase, and a new Quick-Buy.

Discovery.

Old Banana Club shirts listRedesigned shirts list with an Editor's Pick

What we sawLack of focus on discoverability

What we changedCategory carousels, Shop by look and Editor's Picks.

From flat laysto fashion look book,without a studio.

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Critical categoriesthat are difficultto represent.

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Model in a green varsity jacket, low-angle street shot

ThumbStopperMoments

Brand Aligned Social Content

Master photo: model in a black varsity jacket on stone steps

Same brand.Everywhere

Let'stalk.

We can reimagine your product page or catalog imagery. Send it over.