We grow,
when you grow.
Marketing investment is often difficult to evaluate because attribution is rarely perfect. We believe pricing should reflect outcomes, not just effort. That's why our commercial model is designed to evolve alongside your business, balancing ambition with financial prudence.
For growing businesses, marketing is an investment in momentum. At this stage, a larger share of the P&L devoted to marketing is often justified because it has the greatest potential to accelerate growth, build awareness, and establish market leadership.
For established businesses, efficiency becomes the priority. When operating at scale, even small improvements in acquisition costs, retention, or conversion can have a meaningful impact on profitability. Our pricing reflects these economies of scale, ensuring the cost of marketing becomes increasingly efficient as your business grows.
As your business scales, our partnership becomes more efficient—aligning our incentives with yours and steadily reducing marketing’s burden on your P&L.
Your biggest investment is your media.
Our fees are always fractional.
At nearly every stage of growth, the largest share of your marketing budget is already spent on media across platforms like Meta, Google, and others. Our role isn't to increase that spend—it's to ensure every rupee works harder through better strategy, sharper execution, and continuous optimization.
As your business grows, marketing becomes a smaller share of revenue.
The bars show your total marketing investment in absolute rupees—your media spend plus the Kognis fee. The line shows that same investment as a percentage of revenue. While total marketing spend increases as your business scales, its share of revenue steadily declines, reflecting the economies of scale built into our partnership model.
Our media management fee scales down as your media investment scales up.
We manage your paid media end-to-end, charging a percentage of your media spend. As your advertising investment grows, that percentage progressively declines, allowing you to benefit from greater economies of scale while maintaining the same level of strategic support and optimization.
A three-part distinction of our fees
Fixed monthly retainer
The retainer covers the strategic foundation of your marketing operation—dedicated strategist time, planning, operating cadence, monthly business reviews, and ongoing execution management. As your business grows, the retainer increases gradually to support greater complexity, broader stakeholder engagement, and a larger scope of work.
Media management
Paid media is a critical driver of growth and deserves continuous, hands-on optimization. We manage your media investments across platforms end-to-end and charge a percentage of your media spend—not your revenue. As your advertising budget increases, our fee percentage decreases, passing the benefits of scale back to your business.
Growth share
At the start of every engagement, we mutually agree on realistic revenue targets. Our Growth Share applies only to the incremental revenue generated above those benchmarks, starting at 10% and scaling progressively with outperformance.
Marketing investment is interpreted differently at each business stage
At smaller revenue levels, marketing naturally represents a larger share of the business. The majority of that investment is your media spend, while our fee covers the strategic expertise required to build and operate a high-performing marketing engine. As revenue grows, our pricing becomes progressively more efficient, bringing your overall marketing investment down to roughly 10% by ₹5 Cr.
By the upper end of this range, your total marketing investment settles into single digits as a percentage of revenue—well within industry norms. This is also the stage where many businesses consolidate fragmented marketing efforts under a single strategic partner, eliminating duplication, improving coordination, and unlocking greater efficiency.
By this stage, marketing becomes highly efficient, and our fee shrinks to just a few percentage points of revenue. Rather than building and managing an internal team, you gain senior strategic leadership backed by a complete execution engine at a fraction of the cost.
At this scale, our fee is typically around one percent of revenue. Even a modest improvement in growth can generate returns that far exceed your annual marketing investment. The conversation shifts from the cost of marketing to the opportunity cost of getting the strategy wrong.
Some things need special focus
| Category | Examples | Range |
|---|---|---|
| Build | Website, landing pages, ecommerce setup | ₹5 – 15 L |
| Build | CRM audit + setup + tracking (one time) | ₹2 – 5 L |
| Advisory | Photo/video shoot (management) | ₹5 – 10 L |
| Advisory | Brand & on-ground activation (management) | ₹5 – 10 L |
| Advisory | Influencer campaigns (management) | ₹2 – 5 L |
Indicative ranges. Final scope and price are determined after a thorough discussion and understanding of exact requirements.
Not our lane
- Product or packaging design
- Pure production with no strategy attached
- One-off logo or naming work outside a brand engagement
- Performance media buying in isolation
We work with several trusted and high-quality partners for these fields. If we take an advisory role, we charge a fee. If you want a contact, we are happy to introduce you.
Strategic Guidance. Partner Sourcing & Oversight. Project Governance.
Sometimes you don't need another agency—you need a trusted strategic partner. We work alongside your existing team and external agencies, providing strategic guidance, vendor evaluation, project governance, and performance oversight to ensure every initiative stays aligned with your business objectives.
As your business grows, our efforts scale. Our commitment remains constant.
The time and resources we dedicate naturally increase with the size and complexity of your business. A ₹2 Cr company doesn't require the same operational intensity as a ₹100 Cr business, and our pricing reflects that transparently. What never changes is the quality of strategic attention. We intentionally work with a limited portfolio of clients, allowing us to understand each business in depth. Whether you're an emerging brand or an established enterprise, you receive the same level of senior thinking, partnership, and commitment. Only the scale of execution changes.
We build value from your marketing spend.
We profit from your growth.
Marketing costs should become more efficient as businesses scale. Our pricing is built around that belief, aligning our incentives with yours from day one.
Share your business challenge →
Start smaller, with one engagement.
Three fixed-scope ways in.
Sector Snapshot
A strategic map of where you stand in the competitive landscape — white spaces, and the growth directions worth taking.
Brand Architecture
A brand audit built around your customer — sharper briefs, a clearer message, a content calendar that tracks your category.
GTM & Growth
A launch plan covering the full distance — creative strategy, media, funnel metrics, and CRM setup.